Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Year of publication: |
December 2015
|
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Authors: | Jie Zhang ; Savage, Scott J. ; Chen, Yongmin |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 33.2015, p. 43-55
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Subject: | Consumer uncertainty | Coupons | Price discrimination | Price promotion | Preisdifferenzierung | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program | Gastronomie | Restaurant industry | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Risiko | Risk | Theorie | Theory |
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