Four-mode channel interactivity concept and channel preferences
Year of publication: |
2010
|
---|---|
Authors: | Florenthal, Bela ; Shoham, Aviv |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 1, p. 29-41
|
Subject: | Online-Handel | Online retailing | Internet | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour |
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