Four-mode channel interactivity concept and channel preferences
| Year of publication: |
2010
|
|---|---|
| Authors: | Florenthal, Bela ; Shoham, Aviv |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 24.2010, 1 (1.1.), p. 29-42
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