Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Year of publication: |
2012
|
---|---|
Authors: | Shao, Wei |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 24.2012, 3, p. 161-180
|
Subject: | Krebskrankheit | Cancer | Gesundheitsvorsorge | Preventive care | Prospect Theory | Prospect theory | Social Marketing | Social marketing | Australien | Australia |
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