Message framing effects on food consumption : a social marketing perspective
Year of publication: |
2021
|
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Authors: | Garg, Nitika ; Govind, Rahul ; Nagpal, Anish |
Published in: |
Australian journal of management. - London : Sage, ISSN 1327-2020, ZDB-ID 2011797-8. - Vol. 46.2021, 4, p. 690-716
|
Subject: | Food consumption | health communication | longitudinal effects | message framing | social marketing | Social Marketing | Social marketing | Lebensmittelkonsum | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Gesundheitsvorsorge | Preventive care |
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