Framing brand management for marketing ecosystems
Year of publication: |
2006
|
---|---|
Authors: | Singer, John G. |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 27.2006, 5, p. 50-57
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Marketing strategy |
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