Framing effects of messages and images on the willingness to pay for pro-poor tourism products
Year of publication: |
2022
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Authors: | Li, ShiNa ; Saayman, Andrea ; Stienmetz, Jason ; Tussyadiah, Iis |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 8, p. 1791-1807
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Subject: | framing | images | message strength | pro-poor tourism | willingness to pay | Schweden | Sweden | Zahlungsbereitschaftsanalyse | Willingness to pay | Prospect Theory | Prospect theory | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour |
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