Framing social marketing as a system of intraction : a neo-institutional approach to alcohol ebstinence
Year of publication: |
2014
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Authors: | Cherrier, Hélène ; Gurrieri, Lauren |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 7/8, p. 607-633
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Subject: | social marketing | upstream | downstream | midstream | institutions | alcohol | abstinence | Social Marketing | Social marketing | Alkoholkonsum | Alcohol consumption | Alkoholpolitik | Alcohol policy | Institutionenökonomik | Institutional economics |
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