Competing voices : marketing and counter-marketing alcohol on Twitter
Year of publication: |
2013
|
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Authors: | Burton, Suzan ; Dadich, Ann ; Soboleva, Alena |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 25.2013, 2, p. 186-209
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Subject: | social marketing | social media | Twitter | alcohol | health promotion | Social Web | Social web | Alkoholkonsum | Alcohol consumption | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Alkoholpolitik | Alcohol policy |
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