Franchise-based brand equity and performance
Year of publication: |
2014
|
---|---|
Authors: | Felício, J. Augusto ; Duarte, Margarida ; Caldeirinha, Vítor ; Rodrigues, Ricardo |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 9/10, p. 757-771
|
Subject: | franchising | brand equity | brand awareness | brand image | Markenimage | Brand image | Franchising | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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