Franchisee perceived relationship value
Year of publication: |
2008
|
---|---|
Authors: | Harmon, Tracy R. ; Griffiths, Merlyn A. |
Other Persons: | Lewin, Jeffrey (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 23.2008, 4, p. 256-263
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Franchising | Channel relationships | Perception | Equity theory |
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