How franchiser and franchisee relationships affect franchisees' satisfaction? : the importance of fairness, communication and trust as ethical bases of relationship marketing
Nathalie Dubost; Véronique Guilloux; Michel Kalika; Claire Gauzente
| Year of publication: |
2008
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|---|---|
| Authors: | Dubost, Nathalie ; Guilloux, Véronique ; Kalika, Michel ; Gauzente, Claire |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 21679526. - Vol. 6.2008, 1, p. 155-172
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009867736