SHORT ARTICLES - How France's Potential Franchisees Reach Their Decisions: A Comparison with Franchisers' Perceptions
Year of publication: |
2004
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Authors: | Guilloux, Véronique ; Gauzente, Claire ; Kalika, Michel ; Dubost, Nathalie |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 8607527. - Vol. 42.2004, 2, p. 218-224
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