How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing
Year of publication: |
2008
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Authors: | Gauzente, Claire ; Dubost, Nathalie ; Guilloux, Véronique ; Kalika, Michel |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Franchises | Relationship marketing | Work environment | Franchisee perceptions | Financial perceptions | Job satisfaction |
Series: | |
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Type of publication: | Book / Working Paper |
Notes: | Published in International Journal of Entrepreneurship and Small Business, 2008, Vol. 6, no. 1. pp. 155 - 172.Length: 17 pages |
Classification: | L25 - Firm Size and Performance ; M31 - Marketing |
Source: |
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