Franchising and the society : the case of franchising in the hotel industry
Year of publication: |
2009
|
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Authors: | Diaz-Bernardo, Ramon |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 5.2009, 3, p. 33-36
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Subject: | Hotellerie | Hotel industry | Franchising | USA | United States |
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