Franchising as a way of creating entrepreneurship and innovation
Year of publication: |
2014
|
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Authors: | Lewandowska, Lucyna |
Published in: |
Comparative economic research : Central and Eastern Europe. - Łódź : Univ. Press, ISSN 1508-2008, ZDB-ID 1496748-0. - Vol. 17.2014, 3, p. 163-181
|
Subject: | franchising | franchise | franchise system | know-how | entrepreneurship | knowledge | innovation | competitiveness | standardization | business risk | Entrepreneurship | Entrepreneurship approach | Franchising | Innovation |
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