Franchisor-franchisee supply chain cooperation : sharing of demand forecast information in high-tech industries
Year of publication: |
2012
|
---|---|
Authors: | Yan, Ruiliang ; Wang, Kai-yu |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 7, p. 1164-1173
|
Subject: | Lieferkette | Supply chain | Wettbewerbsstrategie | Competitive strategy | Franchising | Asymmetrische Information | Asymmetric information | Bayes-Statistik | Bayesian inference | B-to-B-Marketing | Business-to-business marketing | Hochtechnologie | High technology |
-
Innovation in a High Technology B2B Context : Exploring Supply Networks, Processes and Management
Möhring, Monika Maria, (2014)
-
Joint B2B supply chain decision-making : drivers, facilitators and barriers
Nurhayati, Kartika, (2023)
-
Innovation in a high technology B2B context : exploring supply networks, processes and management
Möhring, Monika Maria, (2014)
- More ...
-
Yan, Ruiliang, (2012)
-
Investigating virtual community participation and promotion from a social influence perspective
Hsu, Li-Chun, (2018)
-
Wang, Kai-Yu, (2020)
- More ...