Free apps and paid apps: monetization strategies for health apps in the Portuguese market
Year of publication: |
2024
|
---|---|
Authors: | Lemos, Natália ; Machado, Cândida Sofia ; Cardoso, Cláudia |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 18.2024, 2, p. 237-251
|
Subject: | Monetization models | Multilateral markets | Health apps | Digital transformation | Healthcare | Deregulierung | Deregulation | Mobile Anwendung | Mobile application | Gesundheitsversorgung | Health care | Portugal | Anwendungssoftware | Application software | Digitalisierung | Digitization | E-Health | E-health |
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