Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Year of publication: |
March 2016
|
---|---|
Authors: | Oh, Hyelim ; Animesh, Animesh ; Pinsonneault, Alain |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 40.2016, 1, p. 31-56
|
Subject: | Information goods | information pricing | paywall | social media | long tail | word-of-mouth | website traffic | Virales Marketing | Viral marketing | Social Web | Social web | Nischenstrategie | Niche marketing strategy | Informationsdienstleistung | Information services |
-
Olmedilla, M., (2016)
-
Zhou, Wenqi, (2012)
-
Phang, Chee Wei, (2013)
- More ...
-
Value Cocreation and Wealth Spillover in Open Innovation Alliances
Han, Kunsoo, (2012)
-
An odyssey into virtual worlds : exploring the impacts of technological and spatial environments
Animesh, Animesh, (2011)
-
Value Impacts of Software Innovation : The Role of a Focal Firm’s and Competitors’ Capabilities
Chung, Sunghun, (2019)
- More ...