Fresh food online shopping repurchase intention : the role of post-purchase customer experience and corporate image
Year of publication: |
2022
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Authors: | Ma, Kara Xiaohui ; Mather, Damien William ; Ott, Dana L. ; Fang, Eddy ; Bremer, Phil ; Mirosa, Miranda |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 2, p. 206-228
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Subject: | Corporate image | Customer satisfaction | Fresh food | Post-purchase OCE | Repurchase intention | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Firmenimage | Corporate reputation | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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