Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
| Year of publication: |
2015
|
|---|---|
| Publisher: |
Bradford : Emerald |
| Subject: | Ökonomische Ideengeschichte | History of economic thought | USA | United States | Kreativität | Creativity | Theorie | Theory | Marketingtheorie | Marketing theory |
| Extent: | Seiten 421-644 Illustrationen |
|---|---|
| Series: | The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. volume 29, number 6/7, 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 21 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418234