Special issue: Contribution of philosophy to the advancement of marketing thought
guest eds.: George Panigyrakis ...
| Alternative title: | Contribution of philosophy to the advancement of marketing thought |
|---|---|
| Year of publication: |
2014
|
| Other Persons: | Panigyrakis, George (contributor) |
| Publisher: |
Abington, Oxon : Routledge, Taylor & Francis |
| Subject: | Ökonomische Ideengeschichte | History of economic thought | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
| Extent: | S. 241 - 364 Ill., graph. Darst. |
|---|---|
| Series: | Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 8 Beitr. Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408204