Friends to grow and foes to know : lessons in successful stakeholder management from Orlando ; an interview with William C. Peeper, President (retired), Orlando/Orange County Convention and Visitors Bureau
Year of publication: |
2011
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Authors: | Peeper, William C. ; Ford, Robert C. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 23.2011, 5, p. 696-712
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Subject: | Florida | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Stakeholder | USA | United States |
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