From avatars to mavatars : the role of marketing avatars and embodied representations in consumer profiling
Brian E. Mennecke; Anicia Peters
| Year of publication: |
2013
|
|---|---|
| Authors: | Mennecke, Brian E. ; Peters, Anicia |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 56.2013, 3, p. 387-397
|
| Subject: | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757914