Marketing avatars revisited : a commentary on facial recognition and embodied representations in consumer profiling
Andrew Harrison; Brian Mennecke; Anicia Peters
| Year of publication: |
2014
|
|---|---|
| Authors: | Harrison, Andrew ; Mennecke, Brian ; Peters, Anicia |
| Other Persons: | Mennecke, Brian E. (reviewed) ; Peters, Anicia (reviewed) |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 1, p. 21-26
|
| Subject: | Biometrics | Facial recognition | Marketing avatars | Embodied representations | Mavatars |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243476