Relating badly to brands
Susan Fournier; Claudio Alvarez
| Year of publication: |
2013
|
|---|---|
| Authors: | Fournier, Susan ; Alvarez, Claudio |
| Other Persons: | Park, C. Whan (reviewed) ; Eisingerich, Andreas B (reviewed) ; Park, Jason Whan (reviewed) |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 2, p. 253-264
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766849