From brand vision to brand evaluation : strategically building and sustaining brands
Leslie de Chernatony
| Year of publication: |
2001
|
|---|---|
| Authors: | De Chernatony, Leslie |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Internationales Marketing | International marketing | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 293 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in association with the Chartered Institute of Marketing Literaturangaben |
| ISBN: | 0-7506-4614-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001546612