From brand vision to brand evaluation : strategically building and sustaining brands
Year of publication: |
2002 ; Repr.
|
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Authors: | De Chernatony, Leslie |
Publisher: |
Oxford [u.a.] : Butterworth Heinemann |
Subject: | Markenpolitik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Szelig, Michael, (1996)
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Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich, (1997)
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W., (1997)
- More ...
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Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.
McDonald, Malcolm, (2001)
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De Chernatony, Leslie, (1990)
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie, (1991)
- More ...