From broadway to the Bistro : partnering with the arts to attract upscale customers
Ken W. McCleary; Charles L. Lattimer; Candice E. Clemenz; Pamela A. Weaver
| Year of publication: |
2008
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|---|---|
| Authors: | McCleary, Ken W. ; Lattimer, Charles L. ; Clemenz, Candice E. ; Weaver, Pamela A. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 27.2008, 2, p. 197-203
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| Subject: | Gastgewerbe | Hospitality industry | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Sponsoring | Sponsorship | Kultursektor | Cultural sector | Kunst | Arts | Unternehmenskooperation | Inter-firm cooperation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003687386