Practice (mis)matching : multiple performations of a cultural sponsorship network
Year of publication: |
2018
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Authors: | Ryan, Annmarie |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 17/18, p. 1445-1469
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Subject: | Sponsorship | cities of culture | arts & heritage marketing | market studies | marketing practices | Sponsoring | Kunst | Arts | Marketing | Kulturgüter | Cultural heritage | Marketingmanagement | Marketing management | Kultursektor | Cultural sector |
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