From “carefree casuals” to “professional wanderers”
Year of publication: |
2002
|
---|---|
Authors: | Tapp, Alan ; Clowes, Jeff |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 11/12, p. 1248-1269
|
Publisher: |
MCB UP Ltd |
Subject: | Segmentation | Football | Marketing | Effectiveness |
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