Cases in international marketing
Jean-Pierre Jeannet ... [et al.]
| Year of publication: |
1995 ; 2. ed.
|
|---|---|
| Other Persons: | Jeannet, Jean-Pierre (contributor) ; Gale, Christopher (contributor) |
| Publisher: |
Englewood Cliffs, N.J [u.a.] : Prentice-Hall |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 461 S. Ill., graph.Darst., Kt. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Rev. ed. of: Cases in international marketing / Christopher Gale. c1986 |
| ISBN: | 0-13-037474-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000412687