From corporate social responsibility to market demand : the role of brand management
by Nima Mehrafshan, Alexander Permann, Mark Heitmann, and Maxine Materne
| Year of publication: |
2020
|
|---|---|
| Authors: | Mehrafshan, Nima ; Permann, Alexander ; Heitmann, Mark ; Materne, Maxine |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 42.2020, 2, p. 35-51
|
| Subject: | Corporate Social Responsibility (CSR) | Brand Equity | Brand Personality | Brand Management | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287532