The Routledge companion to marketing history
edited by D.G. Brian Jones and Mark Tadajewski
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Jones, D. G. Brian (ed.) ; Tadajewski, Mark (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Geschichte | History | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xix, 475 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 24 Beiträge Literaturangaben. - Enthält 24 Beiträge |
| ISBN: | 978-0-415-71418-1 ; 978-1-315-88285-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011430271