From goods to service branding : an integrative perspective
Year of publication: |
2009
|
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Authors: | Brodie, Roderick J. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 1, p. 107-111
|
Subject: | Markenartikel | Brand | Verbraucher | Consumers | Dienstleistungsmarketing | Services marketing | Betriebliche Wertschöpfung | Value creation |
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