How Lufthansa capitalized on big data for business model renovation
Hong-Mei Chen ; Roland Schütz ; Rick Kazman ; Florian Matthes
| Year of publication: |
March 2017
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|---|---|
| Authors: | Chen, Hong-mei ; Schütz, Roland ; Kazman, Rick ; Matthes, Florian |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 16.2017, 1, p. 19-34
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| Subject: | Deutsche Lufthansa <Köln> | Data Mining | Data mining | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Fluggesellschaft | Airline | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643297