From institutional websites to social media and mobile applications : a usability perspective
Year of publication: |
2019
|
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Authors: | Ramos, Ricardo F. ; Rita, Paulo ; Moro, Sérgio |
Published in: |
European research on management and business economics. - Amsterdam : Elsevier B.V., ISSN 2444-8842, ZDB-ID 2855404-8. - Vol. 25.2019, 3, p. 138-143
|
Subject: | Institutional website | Mobile application | Social media | Usability | Social Web | Social web | Website | Mobile Anwendung | Benutzerfreundlichkeit | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2019.07.001 [DOI] hdl:10419/205787 [Handle] |
Classification: | M15 - IT Management ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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