From love to rebuff : how culture shapes the perception of luxury goods among consumers
Beata Stępień (Poznan University of Economics, Poland), Michael Hinner (Technische Universitat Bergakademie Freiberg, Germany)
| Year of publication: |
[2018]
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|---|---|
| Authors: | Stępień, Beata ; Hinner, Michael B. |
| Published in: |
Global observations of the influence of culture on consumer buying behavior. - Hershey : IGI Global, ISBN 978-1-5225-2727-5. - 2018, p. 24-47
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| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2727-5.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011718849