From means to end : understanding the millennial mind when buying luxury jewelry brands
Pavida Ratakam and Phallapa Petison
| Year of publication: |
2023
|
|---|---|
| Authors: | Pavida Ratakam ; Phallapa Petison |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 1, p. 35-47
|
| Subject: | consumer value | Fashion | luxury brand | means-end chain theory | millennials | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Markenführung | Brand management | Altersgruppe | Age group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2085606 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555412