From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Year of publication: |
2023
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Authors: | Bradshaw, Amanda S. |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 3, p. 248-270
|
Subject: | Brand identity | maternal decision making | pediatric digital brand management | physician branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Marketing | Internet marketing | Mütter | Mothers | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology |
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