Market entry strategies of media agencies
Year of publication: |
2013
|
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Authors: | Knuth, Ingo |
Published in: |
International journal of marketing : IJM ; formerly Der Markt. - Wien : Verl. Österreich, ISSN 2306-7217, ZDB-ID 2715116-5. - Vol. 52.2013, 3/4, p. 161-169
|
Subject: | internationalization | advertising | media agencies | market entry strategies | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Werbewirtschaft | Advertising industry | Werbung | Advertising | Marketingmanagement | Marketing management | Mediensektor | Media industries | Prinzipal-Agent-Theorie | Agency theory | Globalisierung | Globalization |
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