From price theory to marketing management : Danish contributions 1930 - 1960
Year of publication: |
2013
|
---|---|
Authors: | Kloppenborg Madsen, Erik ; Pedersen, Kurt |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 5.2013, 2, p. 172-191
|
Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Dänemark | Denmark | 1930-1960 |
-
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios, (2022)
-
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark, (2010)
-
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim, (2010)
- More ...
-
From price theory to marketing management : Danish contributions 1930 - 1960
Kloppenborg Madsen, Erik, (2013)
-
From price theory to marketing management: Danish contributions 1930‐1960
Kloppenborg Madsen, Erik, (2013)
-
Kloppenborg Madsen, Erik, (1987)
- More ...