From product-oriented flight providers to customer-centric retailers : a dynamic offering framework and implementation guidelines for airlines
Jost Daft, Sascha Albers, Sebastian Stabenow
| Year of publication: |
2021
|
|---|---|
| Authors: | Daft, Jost ; Albers, Sascha ; Stabenow, Sebastian |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 20.2021, 6, p. 615-625
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| Subject: | Continuous pricing | Dynamic bundling | Dynamic assortment optimization | Airline digitalization | Fluggesellschaft | Airline | Luftverkehr | Air transport | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00345-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659730