From products to services : insight and experience from companies which have embraced the service economy
Laurie Young
| Year of publication: |
2008
|
|---|---|
| Authors: | Young, Laurie |
| Publisher: |
Chichester [u.a.] : John Wiley & Sons |
| Subject: | Industrie | Manufacturing industries | Strategisches Management | Strategic management | Strategisches Geschäftsfeld | Strategic business unit | Leistungsbündel | Bundling strategy | Dienstleistungsmarketing | Services marketing | Produzierendes Gewerbe | Produktpolitik | Dienstleistung | Unternehmensentwicklung |
| Description of contents: |
Service Design, Servicedesign
Table of Contents [gbv.de]
; Table of Contents [loc.gov]
; Description [swbplus.bsz-bw.de]
; Description [loc.gov]
; Description [loc.gov]
|
| Extent: | X, 353 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion |
| ISBN: | 0-470-02668-5 ; 978-0-470-02668-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003487197