From resticted to complex exchange and beyond : social marketing's change agenda
Sinead Duane, Christine Domegan, Patricia McHugh and Michelle Devaney
| Year of publication: |
August 2016
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| Authors: | Duane, Sinead ; Domegan, Christine ; McHugh, Patricia ; Devaney, Michelle |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 9/10, p. 856-876
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| Subject: | Social marketing | exchange theory | contexts | interactive management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1189449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597230