Systems-thinking social marketing : conceptual extensions and empirical investigations
Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, Michael Hogan, Benjamin Broome, Roger A. Layton, John Joyce, Marzia Mazzonetto and Joanna Piwowarczyk
| Year of publication: |
September 2016
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|---|---|
| Authors: | Domegan, Christine ; McHugh, Patricia ; Devaney, Michelle ; Duane, Sinead ; Hogan, Michael ; Broome, Benjamin J. ; Layton, Roger A. ; Joyce, John ; Mazzonetto, Marzia ; Piwowarczyk, Joanna |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 11/12, p. 1123-1144
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| Subject: | Social marketing | systems theory | behaviour change | scale | causation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1183697 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610955