From segmentation to fragmentation
Year of publication: |
1997
|
---|---|
Authors: | Fuat Firat, A. ; Shultz, Clifford J. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 31.1997, 3/4, p. 183-207
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Marketing strategy | Postmodernism | Market segmentation |
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