From social media to social customer relationship management
Year of publication: |
2011
|
---|---|
Authors: | Heller Baird, Carolyn ; Parasnis, Gautam |
Published in: |
Strategy & Leadership. - Emerald Group Publishing Limited, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 39.2011, 5, p. 30-37
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic marketing | Social customer relationship management | Social media | Consumer relations | Social networking sites | Customer relationship management | Social networks |
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