From social media to social CRM : reinventing the customer relationship
Carolyn Heller Baird and Gautam Parasnis
| Year of publication: |
2011
|
|---|---|
| Authors: | Baird, Carolyn Heller ; Parasnis, Gautam |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 39.2011, 6, p. 27-34
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009409588