From social to marketing interactions : the role of social networks
Year of publication: |
2012
|
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Authors: | Soares, Ana Maria ; Pinho, José Carlos ; Nobre, Helena |
Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 17.2012, 1, p. 45-62
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Subject: | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network |
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